As a marketing strategy for consultants, email marketing is kind of a no-brainer.
The initial investment won’t break the bank, it’s a straightforward way to get traction in the market, and it can help you find new clients.
To get started, you need an email list (even if it’s small) and ideas on how you will use and grow that list. Then, you need an email marketing system to bring it all together.
Here’s the issue: The market for email marketing systems, especially the moderately-priced ones, is so saturated that vendors are locked in an endless pricing and features war. That’s driven prices down, which we’re all happy to see. But the vendors have also made their systems almost indistinguishable from one another.
Look at the marketing claims made by email marketing system vendors. You’ll get the impression that their systems are so simple to use that Fluffy the cat could launch a customized email campaign in a matter of minutes (as long as Fluffy has a valid credit card).
The market for email marketing systems, especially the moderately-priced ones, is so saturated that vendors are locked in an endless pricing and features war.
It’s not until you commit to one of these systems that you uncover the subtle differences between them and realize how much time and effort you’ll actually have to invest in your email marketing program.
You’ve probably heard the advice that you should try out the various systems until you find one you like. Almost every vendor offers a free trial period, so there’s no financial risk.
That advice sounds good on paper, but who has time to learn the ins and outs of multiple email marketing systems?
You probably have specific needs for your email marketing system, so I’ve put together some comparisons to help you find a system that can work for you.