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Buzz
Praise for Guerrilla Marketing for Consultants
“Wow!
If you’re the sort of person who tells someone how to build a watch
when they ask you what time it is, this is the book for you. No baloney,
essential, useful hands-on advice for anyone who’s serious about
being a consultant.”
Seth Godin, author of All Marketers are Liars and Free
Prize Inside
“Great
consultants don’t just talk about marketing, they do it—every
day. That’s why they win. Follow the marketing advice in this book,
and you’ll outsell, outperform, and outlast your competitors.”
Jeffery Fox, marketing consultant and author of How to Become
a Marketing Super Star
“Guerrilla
Marketing for Consultants is an up-to-date, thorough and practical guide
to business development. It is likely to become a standard reference for
consultants learning to sell.”
Ford Harding, author of Rain Making and Cross-Selling
Success
“Mike
McLaughlin and Jay Levinson are two of the smartest, street-savvy marketers
around. Guerrilla Marketing for Consultants distils their collective wisdom
into a practical field guide, chock-full of practical tips and tactics.”
Harry Mills, author of The Rainmaker’s Toolkit
and Artful Persuasion
“This
is a wonderful book! Why? Because it demonstrates, in no-nonsense fashion,
how the time-“honored” methods of consultants’ “marketing”
need to be discarded in a changing world where the people with the best
brains and methodologies don’t win unless they understand how to
demonstrate to the world the advantages of working with them.”
Mark Stevens, author of Your marketing sucks
“An
engaging and utterly comprehensive guide to marketing professional services.
Guerrilla Marketing for Consultants is packed with useful ideas and insights
for practicing consultants.”
Fiona Czerniawska, author of Value Based Consulting and
Management Consultancy in the 21st Century
“If
there is anything about the marketing of consulting services that you
should have considered, but haven't, you are almost certain to find it
in this book.”
Robert Schaffer, author of High-Impact Consulting
"As
a consultant, I'm familiar with the terrain that Levinson and McLaughlin
describe so expertly. As an editor, I've read all the classics on marketing.
This book needs to be on your reading list. It's the new classic for consulting
success."
Nick Morgan, author of Working the Room
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