Guerrilla Marketing for Consultants
by Jay Conrad Levinson and Michael W. McLaughlin

“The new classic for consulting success”

Consulting industry expert Michael W. McLaughlin, a principal with MindShare Consulting and publisher of Management Consulting News, teamed with Guerrilla Marketing founder Jay Conrad Levinson to write the next chapter in the Guerrilla Marketing series, focusing on the hyper-competitive world of consulting and professional services.

Guerrilla Marketing for Consultants is an owner's manual for a consultant's career. It’s been called engaging, utterly comprehensive, practical and no nonsense. In it, you'll find strategies and tools for handling every aspect of marketing a consulting practice — from building market visibility to creating winning proposals and pricing your services.

Read the book that author and consultant Ford Harding predicted will become a “standard reference” for consultants.

“Wow! If you’re the sort of person who tells someone how to build a watch when they ask you what time it is, this is the book for you. No baloney, essential, useful hands-on advice for anyone who’s serious about being a consultant.” Seth Godin, author of All Marketers are Liars and Free Prize Inside

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